Creative Think Tank DC, LLC
Clients: Citigroup/ Morgan Stanley Insurance content strategy group Oct 2024 – Present
Senior UI UX Content Strategist
Role and Responsibilities for Cross functional Teams.
Clients: Citigroup/ Morgan Stanley Insurance content strategy group Oct 2024 – Present
Senior UI UX Content Strategist
Role and Responsibilities for Cross functional Teams.
UX Writing / Persona
Developed UX research user journeys, flowcharts, personas with component states for mobile apps using Figma. Used Figma to create intuitive user interfaces and collaborate seamlessly within design teams and deliver effective
and visually content strategy design solutions.
Developed UX research user journeys, flowcharts, personas with component states for mobile apps using Figma. Used Figma to create intuitive user interfaces and collaborate seamlessly within design teams and deliver effective
and visually content strategy design solutions.
Development Workflow:
PEGA, Bootstrap5, HTML5, CSS3, JavaScript, React.js. Liaise with cross-functional teams to
create various designs, concepts and graphics: advertising, packaging, merchandising, collateral, digital, newsletter, e-
commerce.
Created headless content management design workflows for various B2B clients: Developing decoupled CMS
platforms with various procurement integrations with E-Commerce capabilities: AEM, WP Engine, Drupal, Medium,
Shopify, AWS and Sitecore.
Designed hi-fidelity motion graphics with Adobe After effects for insurance clients: Risk Management.
Created hi fidelity UI screens to service Risk Assessment application using interactive component state modules.
Designed modules, user journeys, human centered interactions to deliver hi-fidelity UIs using Miro Dev Studio from
Figma, Sketch, Salesforce and Sales Cloud prototypes, Jira, Adobe CC.
create various designs, concepts and graphics: advertising, packaging, merchandising, collateral, digital, newsletter, e-
commerce.
Created headless content management design workflows for various B2B clients: Developing decoupled CMS
platforms with various procurement integrations with E-Commerce capabilities: AEM, WP Engine, Drupal, Medium,
Shopify, AWS and Sitecore.
Designed hi-fidelity motion graphics with Adobe After effects for insurance clients: Risk Management.
Created hi fidelity UI screens to service Risk Assessment application using interactive component state modules.
Designed modules, user journeys, human centered interactions to deliver hi-fidelity UIs using Miro Dev Studio from
Figma, Sketch, Salesforce and Sales Cloud prototypes, Jira, Adobe CC.
Citigroup Flowchart for designing UX content strategy dashboard data solutions (Insurance Risk Assessment)
